AEC | Dodge and RAM | Official Importer partners with Borla Performance Industries

AEC | Dodge and RAM | Official Importer partners with Borla Performance Industries

AEC, official importer of the Stellantis brands Dodge and RAM in Europe, has entered a partnership with Borla Performance Industries to launch a co-branded performance exhaust system for the RAM 1500 DT in Europe.

The research and development experts at AEC and Borla have joined forces and created a new exhaust system for the Ram 1500 DT in Europe. The exclusive stainless-steel product will be the first of its kind to pass all required ECE regulations in Europe. Borla’s extensive experience in performance exhaust manufacturing and the expertise of AEC’s Homologation and Engineering team, directed by Dany Hoffman, co-created a product tailored to RAM owners’ needs and desires in Europe. The result of this transatlantic cooperation is a newly developed muffler that replaces the stock central muffler section of the RAM 1500 DT with 5.7-Hemi-V8, bearing a designated “AEC by Borla” badge. To enhance the Hemi’s distinguished V8 sound, the exhaust deepens the stock note considerably and emphasizes the V8 rumble that enthusiasts and owners like so much on their American pickup truck. 

“Joining forces with AEC to serve RAM owners in Europe has been a great experience, and we’re excited that the exhaust system we designed together is now available to the public. The needs of European truck owners are unique. After working closely with AEC, I’m proud that we’re able to meet their specific targets in product design and collectively deliver such a great product to RAM owners in Europe,”
said David Borla, VP Sales & Marketing, Borla.

The new exhaust will go on sale in late April and can be ordered exclusively through the AEC dealer network across Europe. The product is also available as an AEC factory spec option, installed on vehicles before delivery to dealerships. Retrofitting is possible on every 5th generation RAM past the 2019 model year and does not interfere with AEC’s standard new vehicle warranty. The exhaust system is compliant with sound regulations and road legal on all European markets.

“Creating emotional exhaust products is getting increasingly challenging within the boundaries of European domestic sound regulations – especially for big displacement engines. We are thrilled to join forces with Borla to supplement our exhaust portfolio with a product that delivers the renowned engineering and sound quality that Borla customers around the globe hold in such high regard. The European RAM community will be excited about this great new product,”

stated Daniele Rossa, Head of After Sales at AEC.

The “AEC by Borla” Ram DT exhaust is one of many high-quality aftermarket accessories that AEC offers tailor-made to the needs of the European customers and domestic regulations. Through such collaboration efforts, foreign manufacturers like US-based exhaust specialist Borla Performance Industries can benefit from AEC’s vast knowledge on ever-changing compliance and certification standards for automotive parts and vehicles across Europe. Merging this with the manufacturer’s product R&D and manufacturing capabilities, AEC can offer an expanding range of exclusive parts and accessories to its European network of more than 130 dealers to appeal to the needs of European customers. 

About Borla Performance Industries

Borla Performance Industries is the pioneer and leader in the design and manufacture of stainless steel performance exhausts. They began building exhaust systems for concours classics in 1978. Since then, Borla evolved into the premier exhaust brand of today’s most popular cars and trucks.

Each Borla exhaust system uses a custom muffler, strategy tuned for the specific frequency spectrum of that application. This commitment results in acoustic perfection at every portion of the RPM range, with no objectionable frequencies inside or outside the cabin in any driving condition.

Borla Exhaust systems are built from premium, T-340 austenitic series stainless steel, employing mandrel-bent tubing, all-welded construction, accurate fit, and easy installation. All to provide the absolute best in performance and durability. Borla exhaust products are engineered and manufactured by hand in the USA.

About Auto Export Corporation (AEC)

Auto Export Corporation (AEC) is a global automotive distributor and a service provider for OEMs and suppliers in the areas of general distribution (official Stellantis importer and distributor of Dodge & RAM vehicles and parts in Europe). This includes market homologation incl. own R&D facility and processing center in Antwerp, parts distribution and warehouse, automotive consulting, automotive financing (partner of Santander Consumer Bank in key European markets), fleet operations, logistics solutions as well as retail services. Over 130 European AEC dealers were officially appointed and authorized by the manufacturer. The service portfolio of the importer towards its network includes warranty, recall administration as well as financial services but also certification and training. Founded 1996 in Canada, AEC is headquartered in Munich and today has local operations and facilities in its focus markets in NAFTA, EMEA, and APAC. Customers turn to AEC for its reliable solutions and services, high quality products and strong infrastructure that includes a vast contractual network of retail dealerships and critical partners in the automotive industry.